How to Blog with a Partner

Blogging together has been such an adventure. It has brought us closer, taught us about each other's communication styles, and has helped us to become more business savvy. Working together has been one of the most testing things in our relationship and thankfully we've worked out the kinks. If you're considering starting a blog I would highly recommend it, but there are many things to consider before you start, especially if it's with a partner. Here are my top tips for starting and managing a blog as a team.

Create Goals

Before you begin this journey you will need to define what it is that you want to achieve. Is there a specific audience you want to reach and is there a need for what you're offering? When we first started A Glass of Style two years ago, we decided that our niche was wine and style and we were determined to share our knowledge of these two topics with our audience. To this day our goal is to share style and wine tips, but how we do this has definitely changed over time. Uncover what your goals are and create a roadmap to help you achieve them.

Build your Brand

You've created your goals and hopefully picked your niche, now what is your visual brand identity? This in itself takes time and it's something we often revisit and adjust depending on our objectives. To start you'll want to create your look - pick your color scheme, fonts and brand messaging. Choose a photography style and shape your social media channels around your theme. It's super important to use the same branding across all your channels, make sure you're using the same profile photo and similar messaging in all of your social profiles. That way your audience can easily recognize who you are while scrolling through their feeds on Instagram, Pinterest, Twitter, Facebook and more.

Define Roles

This has been the most challenging part of being a team of two, but also extremely helpful. Blogging is a ton of work and splitting the tasks between two people is great if you can make it work. It is super important to talk about where your strengths lie and what you like doing. For us, we each have specific things we take care of - Emily is super creative and I enjoy making connections. Knowing this Emily edits our photos and plan Chanel is the voice behind A Glass of Style on our social platforms (come say hi!). With any job, making sure that we are on the same page is critical and we check in weekly to ensure we're on the right track with our goals. Blogging is also our side hustle and finding time to make sure that all of our tasks are completed would almost be impossible without one another.

Be Consistent

Consistency is key when blogging. Your followers will expect to see your content at a specific time. With Instagram's new algorithm this has become more difficult to master, but the more your followers interact with your content the more it will show up in their feed. It is also important to make sure that your photos and page look uniform. If I land on someone's page that has unique branding, great photography and their page tells a story I am far more likely to follow them. Stay consistent with your photography style and filters that work for your brand and it will make a huge difference.

Steal our looks

If you're considering starting a blog with a team mate it takes dedication, passion and a lot of communication. I hope my tips are helpful in kickstarting your blogging adventure! It's a rewarding journey that I highly recommend.

xo. C


Fumiko said…
Thank you for your good information. I'm still beginner. For now, I don't work with a partner. But working with apartnerrr is one of option now.
If you like, read my blog and give me advice. It must be helpful!
Berlin said…
Great advice! I work with a small team and these are some great ways to help us stay organized, consistent and happy!
Krystin Tysire said…
Awww I love this, it's so true! Love working together!

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